Amazon Vendor Central is an online platform that allows product manufacturers (vendors) to sell directly to Amazon in a first-party (1P) relationship. Through this connection, Amazon acts as the retailer, while vendors manage their products via Vendor Central. In this setup, Amazon buys products from the vendor, sells them to consumers, and handles all communication with buyers. This channel connection ensures that vendors can easily manage their listings, inventory, pricing, and orders, while leveraging real-time data for performance optimization on Amazon.

Homepage: https://vendorcentral.amazon.com/

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